The Centre for Popular Culture in the Humanities (CPCH), previously known as The Centre for Popular Culture and Education, was established in 2010. Popular culture is one cross-disciplinary area that offers considerable potential for development through research that bridges language, literature, film, visual and performance art and media within the broad framework of Cultural Studies. The CPCH adopts a broad view of popular culture that covers both the culture of everyday life and its mediation through print, multimodal media (music, cinema, photography and advertising, visual and material culture), and digital media of various kinds.
From the vantage point of Hong Kong, CPCH explores issues of popular culture in the Humanities, particularly from an Asian as well as a global perspective. The study of everyday popular culture, for example, is examined in the context of the urban spaces of the modern and postmodern Asian city, while mediated popular culture is studied in the context of the popular culture industries of East Asia. Relevant perspectives on Asian popular culture include postcolonial studies, migration studies, urban and spatial studies, gender studies, and cultural history. There is also a focus on the global; with members from a wide range of disciplines, the Centre encourages transdisciplinary scholarship on issues like the refugee crisis and its representations in literary and cultural texts.
Located in The Education University of Hong Kong, the development of research expertise in areas complementary to education is a priority. The CPCH maintains a focus on educational implications and applications of developments in popular culture. This includes an interest in the role of popular culture in Humanities disciplines and General Education at the tertiary level. Through the organisation of film screenings, salons, seminars, colloquia, symposia and conferences as well as providing support for individual research projects, CPCH serves as a platform for the promotion of research activities in popular culture at the University. Since 2019, CPCH has brought the 我城我書 / One City One Book Hong Kong, a city-wide community reading programme to Hong Kong. This project effectively brings together knowledge transfer, research as well as teaching and learning through choosing a single book each year and encouraging as many people as possible to read it, explore the issues it raises, and join together in discussion and reflection.
流行文化與人文學研究中心以一個廣泛的視野探討流行文化，包納日常生活的文化和透過不同媒介所展現的流行文化，對印刷媒體如報章、 雜誌和文學，多媒體如音樂、 影視、攝影、廣告、視覺文化、物質文化和數碼文化皆會有所涉獵。 與文字有關的研究則不會受限於歐美傳統經典，而探究有創新形式和內容的創作。